The Boston Common, Public Garden and Commonwealth Avenue Mall are three of the most visited outdoor spaces to tourists and locals in Boston. Since 1970, The Friends of the Public Garden worked quietly in the background to help renew, care and advocate for these historic parks. But while knee deep in maintaining the parks, The Friends realized they neglected their own image and came to us for a makeover. We sought out to reintroduce the Friends to the city of Boston with a fresh new look, brand identity, local campaign, photography, mobile app and more.
Role: Art Director & Designer - Branding & Identity, OOH, Experiential Design, Mobile UX/UI Design, Photography
