Photography, Catalog/Product Library, Digital Design

LG came out with a black stainless steel family of kitchen appliances and asked us to shoot them in a way that showcased their versatility, unique finish and sleek style. We worked with set designers to create two completely different spaces and captured how effortlessly the products can fit into your life. From cozy countryside to urban loft, the black stainless steel finish helps to brings a unique touch to any space.

Role: Art Director - Photography, Catalog/Product Library, Digital Design, Set Design

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For our Hero product shots, we amplified the unique black finish by creating a monochromatic scheme. The use of deep, rich colors and props helped to accentuate the black stainless steel and created a sophisticated look and feel for the line.

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